Fluid World has added homewares licensee Zap to the licensing programme for the additional Sanrio characters.
The new deal will see Badtz Maru, Charmmy Kitty, Chococat, Keroppi, Kuromi and My Melody feature on a range of products including cushions, duvet covers, curtains, towels, fleece blankets, bean bags, pyjama cases, rugs, headboard covers and sleepover bags.
Character cushions will be the first products available at retail, launching in spring/summer 2011. Duvet sets will follow in autumn/winter 2011.
"The huge success of our Hello Kitty range at retail has created a real appetite for the additional Sanrio characters from all of our key accounts," said Andy Downie, licensing and marketing director at Zap. "We are, therefore, delighted to have secured the rights to these new characters and look forward to working with Fluid on some exciting new ranges."