Lisle International has teamed with K.E. Mathiasen to produce a range of ZhuZhu Pets licensed apparel and home textiles.
The two-year partnership was sealed by Kidz Entertainment/EEMC, Lisle International’s sub licensing agent for ZhuZhu Pets accross Central Europe and the Nordics.
KEM will now distribute t-shirts and bedding across Denmark, Sweden, Norway, Finland and Iceland.
Irene Katballe, general manager the KEM division K.E. Leisure, said: “Girls and boys across the Nordics, love ZhuZhu Pets and we see great opportunity in working on this project. We are delighted to be able to produce the apparel for such an aspirational brand, and now fans can express their love for ZhuZhu Pets with our new inspired ranges.”
Francesca Lisle, business and marketing manager of Lisle International, added: "We believe that the company’s reputation in excellence, quality and its unique use of key licences is perfect for the property.”