Zodiak Rights has secured three new Simon's Cat licensing deals, significantly growing the programme.
Sharples & Grant has acquired the licence to develop a range of Simon's Cat pet products including bowls, collars, beds, feeding mats and cat scratchers, due to launch at retail from October this year.
Meanwhile, Offshore International will launch mobile, iPad, laptop, Kindle, MP3 player and gaming device skins and hard cases on its www.xskins.co.uk website from July. Other digital device cases - including iPad leather cases - will launch later in the year.
Finally, Bravado is developing t-shirts for arrival later this summer. A range of both men's and women's tees will launch from late August across the High Street and specialist online retailers.
"We are delighted to be expanding the Simon's Cat product range, in line with the ever growing reach of the brand," said Jennifer Lawlor, SVP consumer products at Zodiak Rights. "All three partners are a perfect match for Simon's Cat and we are excited to work with them to bring new products to retail."
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