LIMA announces 2018 Licensing International Awards nominees

The International Licensing Industry Merchandiser’s Association has finalised the ballot for the 2018 International Licensing Awards.

A total of 132 nominees from 16 countries were named and will vie for the industry’s most prestigious and globally-recognised honour. 

The awards will be more diverse than ever this year, with a record 42 per cent of this year’s nominees originate from outside of the US.

“This is a banner year for the LIMA Licensing Awards program. We received a record 700 submissions, which truly reflects the broad scope of licensing from around the world,” said LIMA president Charles Riotto. “The prestige – not to mention the sense of competition – is greater than ever and we are excited to see it all play out at the Awards Ceremony at Licensing Expo.”

Voting for LIMA members opens in April. The winners will be announced at the LIMA Awards Ceremony on Tuesday May 22nd, in the midst of Licensing Expo in Las Vegas.

A full list of the nominees follows:


Andy Warhol – The Andy Warhol Foundation for the Visual Arts, Inc.

KAOMOJI – Dou Weiwei

Keith Haring – The Keith Haring Studio / Artestar

Nina and Other Little Things – Eloise Morandi Nash / DIC 2 SRL

Selfies – Howard Robinson Illustration

The Very Hungry Caterpillar/The World of Eric Carle – Eric Carle Studio, LLC / The Joester Loria Group

Victoria and Albert Museum – Victoria and Albert Museum


Airwalk – Authentic Brands Group

Dear Drew – Barrymore Brands / CAA-GBG

Guns N’ Roses Was Here – Bravado

LaurDIY – Lauren Riihimaki / The Brand Liaison

Maya Angelou – Estate of Maya Angelou / CMG Worldwide

Character/Toy Brand

L.O.L. Surprise! – MGA Entertainment

Nickelodeon Slime – Nickelodeon

Paddington – Vivendi / The Copyrights Group

Pusheen – Pusheen Corp. / Fluid World Limited

Rube Goldberg – Rube Goldberg / Brand Central

Shopkins – Moose Toys / The Licensing Shop Inc.

Corporate Brand

American Red Cross – American Red Cross / Seltzer Licensing Group

Energizer -Energizer Brands, LLC / Beanstalk

Girl Scouts of the USA – Girl Scouts of the USA / The Wildflower Group

Pantone – Pantone / Brand Central

Parental Advisory – BPI / CPLG

Polaroid – Polaroid / The Sharpe Company

Vogue – Conde Nast


emoji – the iconic brand – the emoji company / Global Merchandising Services, Inc.

Five Nights at Freddy’s – Scottgames / Striker Entertainment

Kanahei’s Small Animals – Yurutto Inc. / TV Tokyo Communications Corp.

LINE Friends – LINE Friends Corporation – / Brand Central

Film/TV/Entertainment (Animated)

Ali the Fox – Beijing Dream Castle Culture Co., Ltd.

Boonie Bears – Fantawild Animation Inc.

PAW Patrol – Spin Master / Nickelodeon

Peppa Pig – Entertainment One

PJ Masks – Entertainment One

Rick and Morty – Cartoon Network

Super Wings – Alpha Group Co., Ltd.

Film/TV (Live Action)

AMC’s The Walking Dead – AMC Network / Striker Entertainment

Baahubali – Arka Mediaworks / Black White Orange Brands Pvt Ltd

JoJo Siwa – Nickelodeon

The Rap of China – iQIYI

Ushuaia – TF1 / TF1 Licenses

Food and Beverage/Restaurant

Property Owner/Agent

Bailey’s – Diageo / Beanstalk

Guinness – Diageo / Beanstalk

Tapatio Hot Sauce – Tapatio Hot Sauce / Brand Central

The Cheesecake Factory at Home – TCF Co. LLC / CAA-GBG

The Hershey Company – Asia Licensing Programme – The Hershey Company / CAA-GBG

Tony Roma’s Restaurants – Roma Dining LLC / Broad Street Licensing Group

Welch’s – Welch Foods


England Rugby – RFU Rugby Football Union / CPLG


PGA TOUR – PGA TOUR, Inc. / CAA Sports

Real Madrid Football Club – Global Merchandising (adidas) / Tycoon Enterprises


Licensed Promotion

Angry Birds Debit Card at China Merchandise Bank – Rovio (Shanghai) Commerce and Trading Co., Ltd.

Masters of the Universe and Dirty Dancing – Mattel and Lionsgate / Born Licensing

Murder on the Orient Express & Godiva – Twentieth Century Fox Licensing & Merchandising / Sinerji Reklam Danismanlik Pazarlama Ve Dis Ticaret Ltd.Sti.

Octonauts Swimming Programme – Silvergate Media

The Lapins Crétins (Raving Rabbids) / Carrefour – Ubisoft / CPLG France

Paramount Pictures’ “Transformers: The Last Knight” in Partnership with Coca-Cola China – Paramount Pictures and Coca-Cola China

Location-based or Experiential Initiative

Green Day Pop-Up – Warner Music Artist Services / Warner Music Group

Masha and the Bear on Ice – Animaccord Ltd. / The Ink Group A/S

National Geographic Encounter – National Geographic

Pandora – The World of Avatar at Disney’s Animal Kingdom – Lightstorm Entertainment & Twentieth Century Fox

PAW Patrol Live – Nickelodeon & Spin Master

Star Trek: The Cruise – CBS Consumer Products

Very Hungry Caterpillar – Eric Carle LLC/Haven Licensing Pty Ltd. & The Joester Loria Group


Cotton On Kids – Mulga the Artist

Etam – Wonder Woman

Jay Jays – Rick and Morty

Saks Fifth Avenue – Snow White

Spirit Halloween – Stranger Things

Target – PAW Patrol

Woolworth’s – Marvel Heroes

Licensed Products


Alex and Ani, LLC – Harry Potter jewellery line

AME/Global Brands Group – Care Bears union suits

Happy Socks – The Beatles socks

I.N.C. International Concepts – Popsicle capsule collection

Reebok – Alien Stomper ‘Final Battle’ Pack Sneakers

Ripple Junction – Rick & Morty apparel line

Vans – Peanuts footwear, apparel & accessories


Blue Rhino – Hershey S’mores caddy

Broil Chef – Star Wars TIE Fighter Gas Grill

Gorenje – Volkswagen Retro Van Fridge

Icon Health & Fitness – Le Tour de France TDF Pro 5.0

KidsEmbrace – DC Comics Batman combination booster seat

Pro-Ject Audio Systems – The Beatles 1964 Recordplayer Limited Edition

The Paint Makers – V&A Classic Collection

Digital – apps/software/video

Amazon – Sesame Street Alexa Skill

EA Sports & Discovery Education – Madden NFL: Football by the Numbers digital learning game

Lenovo Star Wars: Jedi Challenges

Metamoki – Wiz Khalifa’s Weed Farm mobile game

Mighty Kingdom – Shopkins World mobile game

SEGA – Total War: Warhammer 2 PC game series

Ubisoft – Star Trek: Bridge Crew


Bon Bon Buddies – Disney Characters Fruitickles fruit snack

Brand & Vision – Sesamstrasse organic food range

Cameron’s Brewery Ltd – Motörhead’s Röad Crew

Dole Food Company – Disney Pixar Cars 3 fruits & vegetables

Gustavo Gusto – Luca (YouTube influencer) Pizza

General Mills – PAW Patrol yogurt product line

mymuesli – Bibi & Tina organic cereal

Nature’s Touch – Welch’s frozen avocados

Health & Beauty aids

American Crew – Elvis Presley – The King of Men’s Grooming Pucks

Colgate – Despicable Me oral care product line

Elsker – Pleasant Goat skin care product line

Kester Black – Pantone nail polish

Sally Hansen – Crayola + Sally Hansen Insta-Dry Back to School Nail Color Collection

Home Decor – domestics, furniture, giftware, textiles

Company Property/Product

Bassett – HGTV Home Design Studio by Bassett

GB eye Ltd – Rick and Morty drinkware range

Half Moon Bay – Warhammer 40,000 giftware range

Jay Franco & Sons, LLC – Minecraft home collection

Pyramid International – Doctor Who (Tardis) doormat

Publishing/Social Expression/Back to School

Centum Books Limited – JoJo Siwa publishing range

Insight Editions – A Die Hard Christmas: The Illustrated Holiday Classic

Jieli Publishing House – Super Wings Warrior picture storybooks

lovepop – Beatles pop-up card collection

Scientific Games Corporation – Willy Wonka Golden Ticket lottery game

Weldon Owen – RuPaul’s Drag Race: Paper Doll Book

Toys/Games/Novelties/Role-play 0- 12

Bonkers Toys – toy line

Cra-Z-Art – Nickelodeon Slime kits

Headstart – Tickle Me Elmo

Just Play – Disney Junior Doc McStuffins All-in-One Nursery

Toynami – Tulipop blind box figurines

Wicked Cool Toys – Teddy Ruxpin

Toys/Games/Novelties/Role-play 13 plus

Funko, LLC – Rick and Morty Funko Pop!, action figures, apparel, and more

Hasbro – Star Wars: The Black Series Poe Dameron Electronic Helmet

Jazwares – Roblox product range

Kidrobot, Inc – Andy Warhol art toy collectibles

McFarlane Toys – Five Nights at Freddy’s construction sets

Spin Master Ltd -Jumanji board game

The LEGO Group – LEGO Star Wars BB-8 – 75187

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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