LIMA introduces five new categories to the 2019 International Licensing Awards

LIMA will introduce five new awards categories to the 2019 International Licensing Awards programme.

The International Licensing Industry Merchandisers’ Association has unveiled a revamped online submissions process, a broad judging panel drawn from around the world and a vibrant list of award categories.

Now inn its 33 year, The LIMA International Licensing Awards have long defined high achievement in international licensing innovation and creativity.

“Celebrating licensing programmes that generate revenue, extend reach, and increase relevance is crucial to driving the global growth of the industry,” said Maura Regan, president, LIMA. “These seemingly small changes to the awards program are designed to deliver significant impact – greater and more diverse participation to truly reflect the breadth and depth of the licensing community.”

Last year, LIMA received 700 submissions – more than ever before – with a record 42 per cent from outside the U.S. 

In 2019, the all-digital entry form aims to support that trend with even more entries from across the globe. Meanwhile, the judging process has been moved completely online– eliminating New York travel requirements, allowing for a more globally diverse panel.

Additionally, 2019 will introduce five new award categories, bringing the total to 24 categories, including the Community Choice Award introduced last year. 

New to the 2019 awards are Best Collaboration, Newcomer Award and three new retailer awards – Best Retailer for a Corporate Brand, Best Retailer for an Entertainment Brand and Best Retailer for Lifestyle, Fashion or Sports.

To enter the 2019 International Licensing Awards, please visit The deadline for entries is February 1, 2019. 

Winners will be honoured at a ceremony during the 2019 Licensing Expo in Las Vegas in June.

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