Trade body to provide advice and support at next week's show at the Birmingham NEC.

LIMA ready to promote licensing at Spring Fair

Industry trade body LIMA will be hosting a meeting point, licensing information and advice at the popular Licensing Lounge during Spring Fair next week.

Located in Hall 3 of the Birmingham NEC, the Licensing Lounge will act as a focal point for brand owners, licensing agents, suppliers seeking new licences and retailers keen to learn more about properties and characters to suit their stores.

Licensors signed up to showcase their brands include CPLG, BBC Worldwide, Warner Bros, Science Museum, National Railway Museum, Imperial War Museum, V&A and Carte Blanche Group.

Keith Pashley will be hosting the Lounge for the second year running, providing expert advice for visitors seeking guidance.

Exhibitors will have their own space in the Lounge to display their properties and hold meetings. There will also be communal seating and refreshment facilities.

On Monday February 4th from 5pm, Max Publishing will host a drinks reception, providing an ideal networking opportunity for licensors and their clients.

"The Licensing Lounge at Spring Fair International is an essential resource for anyone who wants to know more about licensing," said Kelvyn Gardner, MD of LIMA UK.

The show’s event director, Greg Saint, added: "With over 3,000 brands at the show, the Lounge provides a focal point for licensors to meet with existing and potential licensees, and also is a great place for retailers to find out about the benefits, facts and figures of selling licensed products in their stores."

For more details about Spring Fair, simply click on this link.

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