LIMA has revealed the nation’s favourite licensed toy brands among British children.
As youngsters head back to the classroom this month, the international licensing association has released its findings from a survey of 30,000 children and parents across the globe.
And Barbie and LEGO look to be topping the list both in the UK and abroad.
80 per cent of the top ten girls’ toy licences are centered upon a character, while this drops to 60 per cent for boys.
The top ten toy licences for boys, according to the survey are:
- Disney’s Cars
- Thomas & Friends
- Toy Story
- Hot Wheels
- Star Wars
- Mickey Mouse
And the top ten toy licences for girls, are:
- Hello Kitty
- Peppa Pig
- Minnie Mouse
- LEGO Friends
- Disney Princess
- Monster High
- My Little Pony
- 10. Mickey Mouse
The study was devised to measure the relative awareness, popularity and merchandise appeal of important children’s brands.
Carried out by Kidz Global on behalf of LIMA, the study quizzed 30,000 children and parents, polled online across the globe. 1250 of the respondent were based n the UK.
Kelvyn Gardner, managing director for LIMA UK, said: “The dominance of strong licensing programmes has clearly won the hearts and minds of British families.
“Despite the strength of global iconic brands and franchises, it’s also good to see home grown talent such as Thomas & Friends and Peppa Pig feature in the top ten list.”