Upcoming webinar will provide a broad look at the Mexican retail, licensing and marketing landscape.

LIMA to host ‘What You Need to Know About Licensing in Mexico’ webinar

The latest in LIMA’s series of webinars will focus on how to do business in Mexico.

Lasting from 12:00 to 1:30pm on October 1st and organised in conjunction with the Mexican licensing trade group Promarca, ‘What You Need to Know About Licensing in Mexico’ will feature a panel of experts who will advise attendees on the ins and outs of doing business in Mexico.

The upcoming webinar will provide a broad look at the Mexican retail, licensing and marketing landscape and the panel will include: Javier Garza, VP-general manager, Mexico and South America, Warner Bros. Consumer Products; Eduardo Figueroa, licensing director, Mattel; Maca Rotter, managing director, Televisa Consumer Products of Televisa; and Dalia Benbassat, VP, corporate relations, Tycoon Enterprises.

The webinar is free for all LIMA members or $200 per site for non-members.

Click here for more information and to register.

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