Fashion retailer launches new unique line with new prints and products.

Lindex unveils new Moomin collection, with 10% of price going to UNICEF

Swedish fashion chain Lindex is launching a unique Moomin collection, with ten per cent of the price going to UNICEF.

Many of the popular Moomin characters appear in the prints, as well as the joint jubilee pattern that has been specifically designed for the 100 year anniversary. Lindex also has its own bookmark illustration that recurs on some of the garments.

The collection consists of 15 items.

"By having collaborations with other organisations or designers, Lindex can be part of creating better conditions for people around us," said Ingvar Larsson, director of design and purchasing at Lindex. "It feels, of course, extra good that it is the children who are in focus, because children are a big part of our everyday life, both privately and at work."

Linda Sturesson, designer at Lindex, added: "I’ve created a serene and timeless sense of colour to the garments so it will be something you want to collect and keep for a long time."

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