Lisle Licensing has secured the UK licensing rights to one of the country’s most sought-after aspirational lifestyle duo’s, Style Sisters.
In just two years the two long-term friends have shot to stardom and celebrity status with their fashion and interiors ‘know-how’, giving both interior and wardrobe advice that can transform the lives of their follower fan base and celebrities.
The appointment of Lisle Licensing will enable the Style Sisters to engage with consumers who are not only inspired by their style, but also aspire to their way of life by being able to purchase the duo’s own portfolio of home and lifestyle products.
Collectively, Gemma Lilly and Charlotte Reddington have more than 15 years’ experience in the fashion and interiors space, and since forming Style Sisters have notched up a social audience thanks to lifestyle and fashion images in collaboration with UK celebrities including Amanda Holden, Rochelle Humes, Stacy Solomon, and Billie Faiers.
With more than 204,000 Instagram followers, and garnering an average 2,000 more week on week, the pair reach 14.4 million page impressions per week. Affiliate product promotions with the likes of Swyft Home and Attic Self Storage have been integral to growth and procuring their own brand awareness as a result of follower and hyperlink interactions.
Licensing has now been earmarked as the natural next step for the two friends. The team at Lisle Licensing will focus on building a Style Sisters’ lifestyle product range across furniture, home accessories, storage solutions, wallpaper/paints, candles and fragrance plus kitchenware and home textiles.
Francesca Lisle, MD at Lisle Licensing said: “2020 has meant we’ve spent more time than ever in our homes which has reignited the home styling and DIY sector. The Style Sisters appeal to a broad range of ages with their enthusiastic passion for home styling and have a natural ability to engage with consumer tastes; we can’t wait to build a broad range of products that solidify their position as experts in their field.”
Gemma Lilly and Charlotte Reddington, added: “We couldn’t be more excited about the next chapter of our journey, creating our own brand and products has always been the long-term vision and we couldn’t be happier to be working with Lisle so that they can help bring that vision to life.”