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Lisle Licensing named UK and Ireland licensing agent for Planeta Junior’s pre-school IP Milo

Lisle Licensing has signed a new deal with Planeta Junior to promote and represent the pre-school property, Milo across the UK and Ireland. The deal will see Lisle’s initial focus land on toys, publishing, apparel, and dress up ranges.

A co-production between Planeta Junior and the indie family producer, Fourth Wall Animation, Milo will launch to UK screens this spring via Channel 5’s Milkshake.

Through this new partnership Milo now joins Lisle Licensing’s exclusive portfolio, which includes major kids brands like Gormiti, 44 Cats, Masha and the Bear, and Superzings.

Milo is described as a warm, funny pre-school series made up of 52 11 minute episodes about an adventurous five-year old cat who, together with his best friends Lofty and Lark, uses role-play to explore the world of vocations, introducing little ones to a variety of professions.

Milo’s world celebrates vocations such as Delivery Workers, Explorers; Nurses as well as Astronauts – every vocation is shown in a positive light so kids feel they can grow up to be anything they want to be. 

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