Lisle Licensing has welcomed the FMCG and fashion and accessories expert, Becky Sherwood to the firm’s newly created role of commercial and retail manager. Sherwood took up the position with the company in August this year.

With over ten years’ experience across multiple sectors, ranging from FMCG to fashion and accessories, Sherwood boasts a breadth of insight across a number of disciplines, including product development and key client management, skills that are transferable to the licensing industry.

Over the past ten years, Sherwood has worked with the likes of Swatch Group as the UK and Eire wholesale manager, to account managing the influencer fashion brand The Couture Club, supplying key online retailer ASOS. She will now focus on two new licenses which Lisle will be announcing in the coming weeks, as well as developing the UK retail cross category relationships across the Lisle portfolio

Francesca Lisle, said: “Becky has an all-encompassing approach and instinct as to what’s needed to make a successful brand; her joining the team makes for  perfect timing as we celebrate our 10th anniversary and look forward to making some key business announcements in the coming weeks.”