Lisle Interntional is continuing to build the licensing programme for Moose property The Zelfs, signing up DJ Murphy to create a new monthly magazine in the UK.
The title will feature new character stories, activities and opportunities for girls to add to their collections with a Zelf covermount.
The magazine will target an audience of girls aged five and above and will hit retail in the autumn.
"Last year, we announced a deal with DJ Murphy in connection with another Moose brand, The Trash Pack, and we are delighted to be working with the team once again," said Francesca Lisle-Grimshaw from Lisle International.
"The brand new Zelfs publication is a great experience for fans to get even more interaction with the brand and will further grow the popularity of The Zelfs. This property is continuing to build in the UK and Eire and has just seen a brand new series of themed figures launched – the Masquerade Zelfs."
Abi Cannon from DJ Murphy added: "From the moment we saw The Zelfs at London Toy Fair last year we were convinced of its potential in the publishing sector. The content available to us holds so many possibilities for our audience, as Moose intrinsically knows what sparks the imaginations of the children they ultimately want to reach with their brands."
Character Options distributes the master toy line in the UK.