30,000 parents expected to attend the event at Alexandra Palace between May 16th and 19th.

Lisle takes The Trash Pack to Mum Show

Lisle International will showcase The Trash Pack to parents at consumer show Mums Show Live.

The event will take place from May 16th to 19th at Alexandra Palace, where 30,000 parents are expected to attend.

The Trash Pack will also be teaming up with online mum’s magazine UKMums.tv, to present a selection of the licensed collection, while also passing on its message on the importance of recycling.

The show will see the launch of a summer marketing campaign for the property, including fully branded activity on UKMums.tv for National Recycling Week, running from June 17th to 23rd.

The campaign will include advertising and product reviews on the site, engaging with both parents and children.

Francesca Lisle of Lisle International said: "Working in collaboration with UKMums.tv at Mums Show Live is just part of our plans for The Trash Pack this summer and will be an excellent opportunity to showcase the brand fully with parents of the target market.

"The licensed programme is continuing to gather momentum and we are delighted to be supporting our partners with a summer packed with activity."

The summer campaign will continue as The Trash Pack takes its own stand at the summer event Christmas in July.

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