KD UK ‘s Little Baby Bum Nursery Rhyme Friends has been named an official sponsor of World Nursery Rhyme Week.
As part of the deal, a number of different Little Baby Bum activities will take place throughout the week from November 7th to 11th.
Founded by Music Bugs, the annual week-long event marks the importance of nursery rhymes in early childhood development.
“Sponsoring World Nursery Rhyme Week felt like an obvious partnership for us,” said Seth Bishop, MD at KD UK.
“The importance of using musical content to stimulate active learning in young children is key to the Little Baby Bum brand, which fits perfectly with the World Nursery Rhyme Week initiative. We’re very excited to have this opportunity and looking forward to taking part in the celebration.”
Throughout the week, Little Baby Bum Nursery Rhyme Friends will be running a giveaway, offering ten winners the chance to win a Little Baby Bum bundle.
Claire Bennett, MD of Music Bugs, added: “We are delighted to partner with Little Baby Bum Nursery Rhyme Friends who have achieved phenomenal success with their preschool nursery rhyme videos on YouTube.
“Their pioneering animation videos, coupled with their musical plush toy range are a complimentary fit for the World Nursery Rhyme Week initiative.”