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Little Mix signs beauty range deal with Cheltenham independent SLG

Pop group Little Mix has signed a new partnership with the family-owned cosmetics specialist, SLG for a range of beauty products.

The Cheltenham-based outfit will produced a collection of products under the brand LMX, targeting Gen Z and millennial consumers.

It’s the latest high profile brand to join SLG’s portfolio of licensed products. LMX joins the likes of Millie Mackintosh, Tokidoki, Zoella and Claudia Winkelman.

Meanwhile, Little Mix is now among the world’s biggest bands having sold more than 44 million records. They’re the latest to celebrities to launch a beauty range, following the likes of David Beckham and Beyonce.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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