Ascot Racecourse secures global partnership with Karen Millen

Under the new deal, Karen Millen will launch a new SS18 collection inspired by its flagship race meeting, Royal Ascot.
Publish date:
Social count:

Ascot Racecourse has secured a new global relationship with the leading ladies apparel design house, Karen Millen in a deal brokered by IMG.

Under the new deal, Karen Millen will launch a new SS18 collection inspired by its flagship race meeting, Royal Ascot.

Designed for the 2018 summer racing season and social calendar, the new collection features 18 co-branded occasion wear pieces, including dresses, skirts, tops, trouser suits and jumpsuits. The pieces are marked for the Royal Enclosure of the Queen Anne or Village Enclosures.

The line is available now from Karen Millen’s UK and international standalone and online stores, as well as in high-end department stores. Select pieces will be showcased and sold on-site at Royal Ascot in the flagship Ascot Shop store, managed by Royal Ascot.

Beth Butterwick, CEO at Karen Millen, said: “We are thrilled to join forces with Ascot. Historically, Karen Millen has been the go-to for summer events epitomised by the racing season, our clients know they can come to us and find beautifully crafted collections that they can feel confident in.

Tim Smith, licensing director at IMG, added: “With fashion being at the core of any raceday at Ascot, we are delighted to be working with Karen Millen to create the brand’s first official ladies apparel line.

“Karen Millen fits perfectly into our strategy of building Ascot into an international lifestyle brand, ensuring beautifully crafted products and multi-channel accessibility for shoppers and guests around the world.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.