Bioworld International to support BLE 2017's new Gaming Activation - Licensing.biz

Bioworld International to support BLE 2017's new Gaming Activation

Leading gaming IPs have also been confirmed, including King’s Candy Crush and Capcom’s Street Fighter.
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Bioworld International has been named as a sponsor for the new Gaming Activation at this year’s BLE.

Richard Radford, the firm’s head of licensing, will have a role in the gaming keynote panel, Gaming: Dispelling the Myths, which takes place at 12pm on 10th October.

He will appear alongside Sony Interactive Entertainment Europe’s Mark Howsen, MCV editor Seth Barton, UKIE chairman Stuart Dinsey and Ashley Maidy, VP of head of global licensing and partnerships at Activision.

“It’s fantastic to have Bioworld International join us in the Gaming Activation Area,” said Anna Knight, brand director at BLE.

“They are an exciting and successful entertainment licensee and we’re looking forward to seeing the innovative gaming product they will be displaying in the retail outlet.”

A line-up of Bioworld’s gaming licensed products will also be on show in the retail outlet of BLE’s new Gaming Activation Area, which will also feature a showcase and demonstration area.

Guests will be able to hands-on with leading gaming IPs, with titles confirmed including Sony Interactive Entertainment Europe’s Horizon Zero Dawn, Capcom’s Street Fighter, Ubisoft’s Assassin's Creed, King’s Candy Crush and more.

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