Aardman Rights and Wallace & Gromit are at the heart of a major government-backed exhibition at London's Science Museum which is aiming to inspire a new generation of British innovators.
Minister for Intellectual Property, Baroness Delyth Morgan announced the new £2 million exhibition at the Aardman Animations studio in Bristol.
The exhibition, which is due to open in spring 2009, will tap into Wallace & Gromit's famous flair for invention with interactive exhibits, creative activities and animated displays, all of which will be themed around the fictional characters' houses.
It will also have a serious side - encouraging innovators young and old to protect their IP to ensure they derive the maximum value from their ideas, and to encourage a positive respect for the IP of others.
"Over the last 12 months we have been looking to develop the Wallace & Gromit brand in the area of science and innovation, gizmos and gadgets," said Sean Clarke, head of Aardman Rights. "Through live events and consumer products, this Wallace & Gromit experience will be a central platform to achieve this."