BLE 2010: Fulanitos scored two deals on first day - Licensing.biz

BLE 2010: Fulanitos scored two deals on first day

Mexican group partners with KB8 and finalises partnership with Lameirinho
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The opening day of this year’s Brand Licensing Europe event in London saw Mexican gift brand Fulanitos strike two key partnerships.

The first, brokered yesterday, was a contract with French wholesaler KB8, which is interested in licensing the Fulanitos range for use on kitchenware, storage boxes and bags.

Fulanitos said it is also sealing a deal with Portuguese bed linen company Lameirinho, which wants to utilise its own manufacturing base in China and Europe.

In its home country of Mexico, Fulanitos regularly outsells Disney in certain outlets, and is available in more than 2,000 shops.

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