JELC is showing off a fresh property at this year's Brand Licensing Europe show – Lillipippins.
It features 'beautifully crafted representations of woodland and wild animals — giraffes, pandas, squirrels, butterflies and more — but with a difference: these charming animals are all minuscule'.
"The effect is reminiscent of the delightful, nostalgic keepsakes of centuries past but with an appealingly modern wit and charm," read a statement.
JELC will be pushing the Lillipippins brand into greetings, stationery, publishing, new media, housewares and décor, giftware, nursery products, apparel, confectionery, food, health and beauty products.
Lillipippins is a finalist at License This! – the annual challenge at BLE.
Janet Woodward, Joint Managing Director, JELC, said: “Lillipippins is a wonderful concept: easy to understand and instantly appealing but also sophisticated in its design and beautifully portrayed.
"This stunning quality, combined with its humour and charm, makes Lillipippins unlike any other brand. We were instantly attracted to this unique concept and we think licensing and retail – and consumers – will be too.”
Lillipippins will be joining a busy JELC stand (E010), along with Mixed Martial Arts brand Ultimate Fighting Championship, seaside postcard name Bamforth, girls' princess brand Gem Fairies, Turizmo, Russian supercar company Marussia Motors and laid-back lifestyle and clothing brand Plain Lazy.
A number of deals from the JELC/PJB Brand Extensions Russia JJP joint venture, including the introduction of some major names to the vast Russian market, will also be announced during BLE 2012.
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