BLE 2012: New licensing agreements for Babar

initial product ranges will focus on vintage Babar, targeting pre-school and nursery.
Publish date:

Nelvana Enterprises and The Clifford Ross Company are announcing a number of new licensing agreements in the EMEA for their iconic Babar brand.

ITV Studios Global Entertainment is representing the UK licensing rights for Babar and, in keeping with the property’s 80th anniversary, the initial product ranges will focus on vintage Babar, targeting the pre-school, nursery and gifting categories.

The deal also includes the current CG-animated TV series Babar and the Adventures of Badou, featuring Babar’s grandson, Badou, which broadcasts on CITV.

In Russia, there's been the signing of agent Rio Licensing and a master toy agreement with Vita-Alisa.

In France, new products will hit retail through agent TF1 Licences from Lansay (fire truck and more), Lisciani Giochi (Toys),Cooper (Pharmacy),School Pack (BTS), Papo (PVC figurines), Riethmüller (party goods) and Worlds Apart (bedroom accessories).

In Germany through agent M4e, there will be products from Hutter Trade (board games) and Nelson (publishing), and in Portugal, there's been the signing of new agent Popcorn, and new licensees Booksmile (publishing) and Artimbal (BTS).

Babar and Badou are supporting UNICEF’s “Child-friendly schools” program in Mozambique.

Representatives from Nelvana Enterprises will be at Booth F090 at Brand Licensing Europe in London, United Kingdom from October 18-20, 2012, with ITV Studios located at Booth D040.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019