BLE 2012: New season of Monsuno on the way - Licensing.biz

BLE 2012: New season of Monsuno on the way

More broadcast territories announced; toys get refreshed for 2013.
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Another season of 26 30-minute Monsuno TV episodes is in production.

FremantleMedia Enterprises, Dentsu Entertainment USA and Jakks Pacific reached the agreement, which will also see the latter produce a fresh line-up of action figures, accessories, combat sets and more.

Monsuno has been sold to more than 140 markets globally. In the UK it's the number one show in its time slot with boys aged six to 12.

In Australia Monsuno won the Australian Toy Association's Boys Toy of the Year. In the UK the brand has a 25 per cent share of the battling toys category.

Sander Schwartz, President for Kids & Family Entertainment at FME, said: “Monsuno is proving to be one of the most popular boys brands in the world. We’re pleased to support the brand with our partners by bringing all-new episodes to international channels. 

"The new, fresh look of the toys and upcoming merchandise will be a great complement to the show."

Jared Wolfson, Director of Marketing and Creative Producer for Boys Entertainment at Jakks Pacific, added: "With new episodes, new toys and new worldwide audiences, Monsuno has just become an even more powerful global franchise. 

"We are really excited to be deepening our relationships with our global partners and driving worldwide success for the brand."

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