BLE 2012: Portugal and Italy deals for Everything's Rosie - Licensing.biz

BLE 2012: Portugal and Italy deals for Everything's Rosie

V&S Entertainment announces new activities with Suma Licensing and De Agostini Libri.
Author:
Publish date:
1_everythings-rosie-200.jpg

Popular pre-school TV programme Everything’s Rosie will up its presence in Portugal and Italy.

Independent kids’ TV production and distribution company V&S Entertainment has announced it has struck a publishing agreement with Italian publishing house De Agostini Libri S.p.A. A range of Everything’s Rosie books will launch in Italy.

And Suma Licensing, which currently acts as V&S Entertainment’s agent in Spain, has been given an extended contract to now represent the brand in Portugal and generate widespread consumer awareness.

The rollout of the licensing programme in Portugal will build on the popularity of the TV episodes, which are currently airing daily and at weekends on Canal Panda (both series one and two, containing 52 11-minute episodes).

Pedro Silva, Director of Suma Licensing, commented: ”We are delighted to be appointed licensing agents for Everything’s Rosie in Portugal. It gives us the opportunity to extend and build upon our successful Spanish strategy and bring the Rosie brand to an entirely new fanbase.”

Annachiara Tassan, Publishing Director at De Agostini Libri S.p.A, added: “Everything’s Rosie has captured the imaginations of Italy’s pre-schoolers who are watching the series in increasing number on Raiyoyo and DeaKids. We are delighted to be working with V&S Entertainment to take Rosie beyond the TV screen and into print. The series and its characters have great entertainment and educational value, and we look forward to using these themes in the book range to support children with their reading goals.”

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs