BLE 2012: Sanrio shows off new co-brands

Barbour, Bic, Uglydolls and more will feature at this year's BLE.
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Hello Kitty brand owner Sanrio is showcasing a host of new co-brands at Brand Licensing Europe 2012.

These include British heritage brand Barbour, back-to-school essentials Bic, quirky cute phenomenon Uglydolls, and retro telephone handset Pop Phone by Native Union. 

Other properties it's focusing on include Liberty Art Fabrics and Diesel x Hello Kitty, as well as Hello Kitty Kiss.

Plus, in 2013, Sanrio joins forces with Elvis Presley Enterprises to celebrate Elvis and his legacy of rock 'n' roll.

In addition, Sanrio continues to develop licence programmes for Hello Kitty, Chococat, My Melody, Keroppi, Badtz Maru, Little Twin Stars and more.

A statement read: "With the addition of Mr. Men and Little Miss to the family, Sanrio is excited to roll out innovative licensing programs in new categories and territories."

Picture credit: (C) 1976, 2012 Sanrio Co Ltd.

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