A range of mugs and saucers are being produced featuring lyrics from famous Beatles songs.
DCD Publishing has announced that Bluw Toys has licensed several iconic Lennon and McCartney tracks from the Sony ATV catalogue including ‘She Loves Me’, ‘I am the Walrus’, ‘A Hard Days Night’, ‘Hey Jude’ and ‘Help’.
These will feature on an original range of mugs and saucers. This follows on from the hugely popular musical guitar keyrings playing the same classic songs.
Bluw has also licensed the EMI publishing song ‘We’re in the Money’ for a new singing piggy bank. The classic tune plays every time a coin drops into the box.
Additionally, AJ Carter has signed a licence with EMI Publishing to produce a range of lyrical babywear.
The first song to be featured was the classic ‘Summer Holiday’. The collection launched over the summer through Tesco direct. AJ Carter, DCD and EMI Publishing are in discussion regarding further lyrics to feature on future collections over the coming months.
All three deals were brokered by DCD Publishing.
Adrian Sington, CEO, DCD Publishing, said: “We represent most of the world’s largest music publishers for lyric merchandising which gives the opportunity to exploit countless classics and more recent hits.
"Memorable lyrics can be turned into a broad range of products as demonstrated by these recent deals.”
DCD Publishing represents major music publishers Universal, EMI, Chrysalis, peermusic, Carlin Sony/ATV for music merchandising, with access to over six million songs.
DCD Publishing is attending Brand Licensing Europe 2012 on stand F128.
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