BLE 2012: The reaction

Figures show that this year?s Brand Licensing Europe smashed all records in its 14-year history, including 20 per cent more exhibitors. We speak to exhibitors and visitors for their views
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Mark Kingston, VP, Nickelodeon Consumer Products UK & Australia

“BLE 2012 was great for us. Physically, Nickelodeon had a much stronger presence than ever before with a booth that served as both a display and information centre, as well as our meeting space. The atmosphere of the event was great. 

"People seemed enthusiastic and optimistic about the industry. It felt as though there were more exhibitors on the floor, with the exhibition hall feeling easier to navigate than it has been in previous years. The Nickelodeon booth was a hub throughout the event with partners keen to talk to us. We will certainly be back next year.”

Johanne Broadfield, Senior Director of Licensing, Mattel

“Clearly the momentum of the past years saw 2012 delivering the busiest and most internationally visited ever. For Mattel, we saw an increase in licensee participation and retailer attendance, both in terms of UK and European customers. The extension into the back halls appeared to work well – visitor numbers did not seem to diminish further back.”

Visit ToyNews for more views.


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