BLE 2012: Warner Bros. unveils line-up - Licensing.biz

BLE 2012: Warner Bros. unveils line-up

The Hobbit: An Unexpected Journey, Man of Steel and others will all be showcased.
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Entertainment giant and licensor Warner Bros. Consumer Products is returning to Brand Licensing Europe 2012 this week with a slate of big movie properties.

The company will showcase The Hobbit: An Expected Journey, which hits cinemas this December, as well as new Superman film Man of Steel, which is coming in June 2013.

WBCP will share its licensing plans with guests during screening suite presentations of the above movies on October 16th and 17th at the London Olympia. It will also reveal details of new Batman content coming in 2013, including a new artwork programme from pre-school brands DC Super Friends.

Guests will also see new content from classic animated properties Looney Tunes, Tom and Jerry and Scooby-Doo, as well as many DC Comics properties. Warner will also share information on upcoming licensing and merchandising programmes, including master toy partnerships.

Pilar Zulueta, Executive Vice President and General Manager of Warner Bros. Consumer Products, EMEA, said: “This is a very special year for WBCP as the combination of fresh deals, master toy partnerships and new content, puts our classic animation properties right at the top of the agenda for anyone wanting must-have brands to drive their business.

“Adding the tentpole films, Man of Steel and The Hobbit: An Unexpected Journey, positions Warner Bros. Consumer Products as Europe’s ‘go to’ licensor replete with a powerful portfolio that offers long-term commercial growth for retail, licensing and promotional partners.”

EMEA apparel licensee TV Mania and children’s nightwear firm Aykroyd and Sons in the UK are the latest licensees to join the Man of Steel franchise. Others already on board include Mattel, Rubie’s, apparel partner Bioworld, HarperCollinsPublishers and more.

Additionally, Warner Bros. Animation is producing two animated series, Young Justice: Invasion and the upcoming Teen Titans Go!, which follow the adventures of the teenaged super heroes, as well as the forthcoming Beware The Batman.

Batman Classic TV Series is also returning to the licensing scene. WBCP is bringing all the favourite characters back, featuring the likenesses of the actors from the television series, as part of the Batman Classic TV Series licensing program. The program will also showcase the vintage styles of the classic series and be highlighted by captured photography from the live-action series, as well as the illustrated character art.

Looney Tunes remains a favourite with food and apparel partners across EMEA, too. Character Options will move Scooby-Doo characters into the construction toy category next year.

Zulueta concluded: “Our commitment to new content, our innovative approach to new products and our collection of the hottest new and classic entertainment brands will come together at BLE this year and clearly demonstrate why WBCP is Europe’s leading entertainment licensor.”

For more information read the WBCP brand special on ToyNews.

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