BLE 2013: AG Properties strikes new global licensing deals for Care Bears

Deals for bedding and apparel with Somerbond in the UK, St. Jacks in Latin America, Textil Belmar in Brazil, and Wing Yip and Mego Int'l in Asia
Publish date:
Social count:

AG Properties has agreed several new licensing deals for Care Bears bedding and apparel spanning Europe, Latin America and Asia.

In Europe, AGP has extended a partnership with UK apparel firm Somerbond which will result in new Care Bears women’s and girls’ t-shirts, sweatshirts and leggings.

These products will join Somerbond's existing range of Care Bears women’s and girls’ underwear and nightwear which are on the shelves at Topshop, Bank, George, Penny’s and Primark.

A direct-to-retail program with St. Jacks in Latin America will see Care Bears apparel stocked in over 50 St. Jacks stores.

AGP has also renewed a contract with Textil Belmar in Brazil for an expanded line of Care Bears baby bedding in a deal brokered by AGP's licensing agents in South America, Exim Brazil and Exim Panama.

Elsewhere, in Asia, Wing Yip will launch a Care Bears bedding line in Hong Kong before expanding into China and Macau while Mego Int'l will expand its apparel line to now reach China, Hong Kong and Macau, as well as Taiwan.

Both deals were negotiated by Medialink, AGP’s agent in Asia.

“These deals further help solidify the strong presence that Care Bears has around the world,” said Carla Silva, senior vice president of global licensing at AG Properties.

"The demand for Care Bears merchandise in the UK, Latin America and Asia is testament to the universal appeal of these beloved characters.”


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.