Independent crime-fighting charity Crimestoppers is bringing its reputation for helping police solve crimes to the licensing arena.
Looking to work with licensing partners to supply a range of safety and security products, as well as extend the Crimestoppers message to the public, the brand will be joining JELC at this year's BLE.
Crimestoppers is currently exploring potential licensees for the supply of personal safety products and services, including personal, property, pet, home, vehicle and bicycle security.
A statement from the brand's licensing agency, JELC noted that 'initial retail outlets are likely to include DIY stores for homeowners and the building trade and garden centres.'
But the brand is also looking to eventually secure 'longer-term opportunities within supermarkets and high street stores.'
Roger Holden, Crimestoppers director of business development, said: "The Crimestoppers brand is widely known and admired, with enormous potential in the security products marketplace.
"We are looking for licensees who not only offer high-quality, reliable products but who also share our strong concern for the welfare of our customers and our desire to raise awareness of crime prevention.
"If you fit that bill, we would be delighted to discuss opportunities with you - before, during and after BLE."
Celebrating 25 years in operation this year, the Crimestoppers charity provides anonymity to callers, while the brand boasts 85 per cent brand awareness among British public with a website that receives two million visitors each year.
JELC will be exhibiting at BLE on stand D065.