Brand Licensing Europe is preparing to unveil its new Brands Zone, featuring some of the leading sport, fashion and lifestyle brands, including Playboy Enterprises and Puma.
Newly signed exhibitors include Arsenal Football Club; Automobili Lamborghini S.p.A.; Extreme Sports Company; FIFA; Major League Baseball; Playboy Enterprises and PUMA SE.
The new zone has been designed to allow exhibitors to meet retailers, manufacturers and other potential licensing partners.
Specialist brand licensing agencies will represent giants such as Coca Cola, Jelly Belly, Budweiser, Chewits, Slazenger and Aquascutum.
The guitar brand, Fender will also be represented on the show floor for the first time, while heritage and non profit brands will include The National Trust, WWF and the Victoria and Albert Museum.
Daren Brechin, BLE event director, said: "Zoning BLE into three distinct areas will enable visitors to navigate the show more easily than ever before.
"We are very excited to have been able to attract so many strong consumer brands and we welcome them to the show this year. we are sure they will make succseful new partnerships with retailers, manufacturers and licesees.
"If you want to work with them, you must come to BLE."