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BLE 2013: Saban's Digimon Fusion heads to ITV - Licensing.biz

BLE 2013: Saban's Digimon Fusion heads to ITV

ITV Studios Global Entertainment will represent new series for product licensing across the UK.
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Saban Brands and MarVista Entertainment have revealed that the new series of its popular franchise, Digimon Fusion has been scheduled to broadcast on ITV in 2014.

In addition to the agreement for the sixth installment of the animated television show, ITV Studios Global Entertainment will be representing Digimon Fusion for consumer products licensing and promotion in the UK.

Master toy licensee Bandai has already planned to product to launch in spring next year.

"We're thrilled to be partnering with ITV for Digimon Fusion and are excited to be launching this all-new series of the classic global boys action property in the UK," said Kirk Bloomgarden, SVP of Saban Brands global consumer products.

“This brand-new season of Digimon Fusion appeals to today’s tech-savvy kids, bringing them inside the digital world they interact with on a daily basis to indulge in the imaginative, adventure-packed fantasy within the Digimon Fusion storylines,” said Fernando Szew, CEO, MarVista Entertainment. “We anticipate the series receiving a very enthusiastic response with ITV’s viewers.”

Trudi Hayward, SVP, Head of Global Merchandising, ITV Studios Global Entertainment, added: “Digimon has been an international smash hit in television and retail for over a decade.

"Digimon Fusion is a major advance and interest from fans and licensees is expected to be higher than ever. That’s why ITVS GE is planning a comprehensive 360-degree franchise approach in the UK, working closely with Saban Brands to support a wide-ranging licensing strategy and retail roll out during 2014.”

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