BLE 2014: AG Properties reveals new international distribution roster for Strawberry Shortcake

New partners will support global toy launch from The Bridge Direct from the autumn, says AGP's Carla Silva.
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AG Properties has confirmed a raft of international distributors to support the global launch of its new Strawberry Shortcake toy line from The Bridge Direct this autumn.

The range focuses on dolls and play-sets and will debut first in the US.

The roster of international distributors includes SAKS (Russia), Sunman (Turkey), NewBoy (Middle East), Tactic Games (Denmark, Finland, Norway, Sweden & Iceland), Ban Kee Trading (Philippines), Funmax (Chile), Bandai (Spain, Mexico, France, Belgium, Netherlands & Luxembourg), Funtastic (Australia) and DTC (Brazil).

"The Strawberry Shortcake brand has become a cultural phenomenon around the globe," said Carla Silva (pictured), SVP global licensing at AGP. "These international distributors will ensure that the new portfolio of toys from The Bridge Direct are available to the fans of the franchise worldwide."

Jay Foreman, president and CEO of The Bridge Direct, added: "We're very excited to align with this powerhouse team of international distributors who will partner with us to bring our new Strawberry Shortcake toy line to retailers and fans around the world."

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Strawberry Shortcake

With almost 500 licensees worldwide and retail sales revenue of $3.2 billion since 2003 alone, Strawberry Shortcake is a major force in the girls sector. Not bad for a 30 year-old.

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