BLE 2014: ITV details first partners for Thunderbirds Are Go

Product lines on the way from the likes of Simon & Schuster, DC Thomson, Posh Paws and Danilo.
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Product lines on the way from the likes of Simon & Schuster, DC Thomson, Posh Paws and Danilo.
1 Thunderbirda RAe Go.jpg

ITV Studios Global Entertainment has detailed its first licensing partners for Thunderbirds Are Go, with the first wave of products scheduled to launch at retail from autumn/winter 2015.

In the UK, Simon & Schuster has signed for a series of activity, novelty, sticker and storybooks that will be available across both print and digital formats, while DC Thomson will publish the official Thunderbirds Are Go annual and monthly magazine.

Licensee Kokomo will launch a range of toiletry items and Danilo will produce a range of greetings cards as well as the Thunderbirds Are Go calendar.

Elsewhere, Posh Paws will launch bags and backpacks in 2016 and Vivid Imaginations is the master toy partner for worldwide manufacturing excluding US and Asia.

At BLE this year, ITVS GE is offering guests an exclusive ‘sneak peek’ at the ThunderbirdsAre Go digital hub, which will become central to the Thunderbirds Are Go franchise.

Visitors to the stand will also see the large scale model of Thunderbird 1, created for the show by Pukeko Pictures and Weta Workshop, and last seen at San Diego Comic Con.

Thunderbirds Are Go will be the first ever world premiere TV screening at MIP Junior when the first full episode of the new series will be shown on Saturday, October 11th at 6pm in MIPJunior’s new Palm Beach location.

“The Thunderbirds Are Go consumer products programme is rolling out at full force!” said Trudi Hayward, SVP head of global merchandising, ITV Studios Global Entertainment. 

“Following a superb international debut at Vegas, our strategic approach has been to sign partners that have a strong understanding of the heritage of Thunderbirds while embracing our new re-make to develop innovative new products.

"With impressive partners on board, the broadcast in place and an overwhelming response received from fans and the market to date, we cannot wait to unveil the next stage of the international roll-out of the series - we’re confident that Thunderbirds Are Go will be the talk of BLE.”

Debuting on TV screens from Spring 2015 on ITV and CITV, Thunderbirds Are Go is produced using a unique mixture of CGI animation and live-action miniatures.