BLE 2014: License This finalists revealed

Four up and coming brands to pitch to a panel of judges on Thursday, October 9th.
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License This Give a Hoot.jpg

The four finalists for this year's License This competition have been revealed ahead of next month's show.

The finalists are:

  • Ailsa Black Artwork - presented by Ailsa Black, the work has been inspired by living in a rural area by the coast in Scotland. It is rich with animals and people that express the essence of rural and coastal life.
  • Chef and Sue - presented by Ann Edwards, this is a gentle satire of middle class foibles, flavoured with cheese jokes and popular in Waitrose Weekend magazine for the last four years.
  • Give a Hoot (pictured above) - created by Rowena Blyth at Fourth Wall Brands, this is a colourful, cute and timeless design concept which celebrates the humour and popularity of owls in a fun and contemporary way.
  • RaNT! (pictured below) - created by Adam Bestwick at Fourth Wall Brands, this fun and irreverent character has something loud to say about the bits of modern life that really get on our nerves, like flat pack furniture, social media and veggie burgers.
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Judging panel chair, director of Start Licensing Ian Downes, commented: "It was a really enjoyable challenge judging License This. The diversity of entries was a good reflection of the breadth of opportunities that exist in licensing and of the creativity in the industry.

"The shortlisted four are strong contenders and were the best of a very good collection of entries. It wasn't easy to narrow the field. Well done to all those that entered. I look forward to the finale at BLE."

Other judges on the panel were Paul Bufton, VP consumer products licensing and retail EMEA at Rovio; Richard Haines, acquisitions and new business manager at Penguin Children's; and John Carolan, head of buying childrenswear at Sainsbury's.

The four finalists will compete for a chance to win a fully furnished stand at Brand Licensing Europe 2015 (worth £5,100).

The final takes place at the show on Thursday, October 9th.

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