BLE 2014: New partners on board for Mind Candy's World of Warriors

Penguin signs publishing rights while Moose is to launch toy lines.
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Mind Candy has signed deals with Penguin and Moose for products inspired by its new brand, World of Warriors.

Penguin has acquired publishing rights to the brand with the first launch being the Official Guide and Sticker book in June 2015.

The range will also include non fiction titles and Puffin will publish a third strand of author-led fiction written by Curtis Jobling, the designer of worldwide hit children's television show Bob the Builder.

Jobling’s novels will be action-adventure stories based within the World of Warriors realm.

 'World of Warriors is an incredibly exciting and ground breaking new brand from Mind Candy that offers us such fantastic creative opportunities," said Richard Haines, acquisitions and new business manager, Penguin Children's.

"We will be able to further develop the game world and expand the experience alongside gruesome facts and true stories from history. On top of this, Curtis Jobling is currently writing an entirely new fiction series based within the world which will help make the World of Warriors publishing a global success."

Darran Garnham, chief commercial officer, Mind Candy added: 'We are extremely excited to partner once again with Penguin after achieving such huge success with them through the Moshi Monsters franchise.

"Through this partnership we hope to ensure the global success of the World of Warriors franchise across its many touch points. In terms of publishing, World of Warriors' eclectic mix of characters and stories lend themselves to both fiction and non-fiction and we can’t wait to see both."

Curtis Jobling said: 'I'm thrilled to be the authorial voice of this epic saga, getting a chance to explore the World of Warriors through a series of exciting, original novels.

"I couldn't resist the opportunity to write these combative characters that span history and cross cultures. Each tale will feature a desperate, diverse and deadly gang of battling warriors as they embark upon an incredible quest – the biggest challenge will be getting them to work together and not bash lumps out of one another."

Mind Candy has also signed with Moose that will see the Australian company look after the development and manufacturing of World of Warriors toys with North American and Australasian distribution.

 Moose will launch toy lines spanning collectables and playsets.

The toy company has already begun talks with major US retailers and the reaction has been 'very positive'.

Garnham said: “I’ve watched Moose’s expansion and the success of their own brands for many years and am proud to finally partner with them on a key Mind Candy property.

"With our digital plans and their physical expertise this is set to be something special.”

Paul Solomon, Moose’s co-CEO added: “Moose are thrilled to be a part of the exciting World of Warriors brand and to have the opportunity to bring the property to life via our innovative toy line.”

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