BLE 2014: The Beano takes over St Pancras in 2015 annual celebrations

The new Beano 2015 annual features a backdrop of the iconic London train station as well as 112 pages of activities and stories.
Author:
Publish date:
Social count:
0
00bean.jpg

Dennis the Menace and the cast of The Beano are taking over London's St Pancras International in celebration of the launch of DC Thomson's The Beano 2015 annual.

For the thirteen weeks in the lead up to Christmas, the station will feature new graphics in an exhibition covering the history of the annuals, the Beano lettering, character appearances and workshops with artists.

Then, as Christmas approaches, the station will be decorated with a Beano themed Christmas tree. 

The partnership aims to proviude an immersive marketing experience that will 'help to propel the new Beano annual to the number one spot this year.'

Tim Collins, head of brands, DC Thomson, said: “A new Beano annual is always an event and each year we create all new content and have more pages than many other annuals in the market.

"The 2015 annual looks fantastic and we have every confidence that it will be a massive hit again this Christmas. There is a huge affection for this iconic brand in the UK and after more than a year in the making, we’re really excited to be able to finally unveil this exclusive partnership with St Pancras International to support the nation’s favourite annual.

"A popular travel and shopping destination, the station sees thousands of children and families visit the station every day, so it’s a real privilege to be able to offer a unique Beano experience for young and new fans of all ages at such a key period.”

Wendy Spinks, commercial director, HS1 Ltd, added: “Being the backdrop for this year’s The Beano annual is a great honour for St Pancras International as it highlights the station to a wide audience and also brings together two iconic British institutions.

"The station takeover by The Beano will definitely cause excitement amongst our visitors, allowing everyone the opportunity to come to St Pancras and experience the mischief of Dennis the Menace and the Bash Street Kids as well as allowing them to take a step back in time with the exclusive The Beano annual cover exhibition.”

The new annual will feature 112 pages of stories and activities and is stocked by all leading retailers.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.