BLE 2014: Tree Fu Tom ramps up European presence

New deals see the hit pre-school series enjoy success across Spain, Greece and France.
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FremantleMedia Kids and Family Entertainment has secured a swathe of new European deals for its popular pre-school series, Tree Fu Tom.

Following the recent appointment of licensing agents across France, Spain and Greece, the new deals will see the hit animated property bolster its back to school offering, alongside character meet and greets and published titles.

In France, Biplano has secured deals for Tree Fu Tom back to school ranges with ATM, while Evasion will develop further character meet and greet initiatives and Dragon D'Or will launch new published collections.

Meanwhile, in Spain, Montichelvo has signed a back to school range and El Ocho has signed a stationery gift range with CIFE, a publishing contract with Editorial Planeta, character meet and greets with Creativos Educativos and an app license with Play and Learn. 

Finally, following the launch of the toy range and supporting character retail tour this summer, Partner Plus has signed deals with Stamion for apparel and Diakakis for stationery and gift ranges.

In addition FremantleMedia’s home entertainment department have signed DVD deals with Big Picture in Spain and Attica in Greece. 

Tracy Griffiths, VP, licensing and consumer products, EMEA and Australia, FremantleMedia Kids & Family Entertainment, said: “Tree Fu Tom continues to enchant children across the globe. These significant product deals with prestigious partners in key territories are a great boost for Tree Fu Tom’s international expansion and will give us high visibility at retail as the brand continues on its way to becoming a global franchise.”

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