BLE 2014: Withit Licensing sponsors this year's Character and Entertainment café

Four large Phizzogs branded panels will surround the café with branded table talkers, napkins and beer mats.
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Phizzogs will be taking over the Character and Entertainment café at this year’s BLE.

Withit Licensing has secured a sponsorship partnership with the upcoming event that will see the café decked out with artwork and products from the popular brand.

Four large Phizzogs branded panels will surround the café with branded table talkers, napkins and beer mats for visitors to use.

Withit Licensing is also investing in a targeted campaign with PR, marketing, social media, advertising and sponsorships to support the brand in it first year.

The firm will be showcasing its extensive range for the brand at its stand, situated opposite the café.

Bradley Caines, creative director at Withit Licensing, said: “We are looking forward to seeing the café fully branded and think it is going to be very successful n raising the brand awareness among the industry.

“We have had great feedback on the brand so far with everyone who has seen Phizzogs commenting on how much they love the brand, its humour and edgy style.”

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Withit initially started as a retail business selling licensed t-shirts and gifts back in 1991.

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