The Walt Disney Company is showcasing its extensive and exciting property portfolio at BLE.
The firm’s executives will discuss and present how licensees and retailers could leverage new content from Disney, Pixar, Walt Disney Studios, the Disney Channels, Marvel and Lucasfilm, as well as Disney’s cross-company platforms to maximise results.
Disney’s showcase in the London Room will focus on examples of the latest products across Europe, reveal various new product lines and highlight the integrated marketing and retail opportunities with Disney’s beloved franchises including Disney Junior, Marvel, Star Wars, Minnie Mouse, and Disney Princess.
“The heritage, emotional connection and timeless qualities of the Disney, Pixar, Marvel and Lucasfilm brands combined with the innovation, unrivalled storytelling and uncompromised quality that are inherent to all our properties lead to the success of the Disney properties,” commented Simon Philips, executive vice president and general manager, Disney Consumer Products, The Walt Disney Company EMEA.
“We take immense pride in what we do and look forward to working closely with our licensees and retail partners to continue delivering the very best consumer products.”