BLE 2015: eOne bolsters Peppa Pig toy offering with raft of new deals - Licensing.biz

BLE 2015: eOne bolsters Peppa Pig toy offering with raft of new deals

Winning Moves will launch Peppa Pig Junior Monopoly and Guess Who board games.
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Entertainment One has bolstered its line of Peppa Pig toys with a raft of new UK deals with both fresh and existing partners.

Winning Moves will launch Peppa Pig Junior Monopoly and Guess Who board games while Character Options is introducing a line of arts and crafts products to its extensive portfolio of Peppa licensed toys including dough, doodlers, easels and felts.

Character will also be launching Peppa construction toys in the UK from January 2016.

New to the Peppa Pig licensing programme is Trends UK. The firm will launch pre-school Peppa Pig electronic learning toys to the UK from autumn/winter 2016.

Other new partners include Bladez for remote control inflatables, Vivid for Crayola a Colour Wonder activity, Flair for arts and crafts including draw on Peppa plush and t-shirts, Meld for wooden toys and Access all Areas for a range of music instruments including a ukulele, junior guitar, tambourine, maracas and egg shakers.

Hannah Mungo, Head of UK Licensing at eOne Licensing said: “The toy category underpins the success of the Peppa Pig licensing programme in the UK so it’s important that we continue to refresh the ranges at retail by adding new partners, categories and formats to ensure that consumers have fun new ways to interact with their favourite characters at home.”

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