BLE 2015: LEGO, Adidas and Planet Retail join BLE panel on the future of licensing - Licensing.biz

BLE 2015: LEGO, Adidas and Planet Retail join BLE panel on the future of licensing

The group will discuss winning licensing strategies and examine where future growth will come from.
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LEGO, Adidas and Planet Retail will be some of the big name brands on hand to offer their insight and expertise on the licensing industry at next week’s BLE.

In a panel of leading industry experts, names from across the licensing sector will discuss winning licensing strategies and examine where future growth will come from.

The panel – chaired by Bruno Schwobthaler (pictured), senior licensing executive and author of Licensing for Growth – will be held on Wednesday, October 14th at 11.30am in the Brands and Lifestyle Theatre.

Schwobthaler will lead the panel consisting of Hilary Plummer, licensing director at LEGO; Fredda Hurwitz, global chief strategy officer at Havas Sport and Entertainment, Malcolm Pinkerton, director of research at Planet Retail and Ilaria Rossi, senior licensing manager at Adidas.

The panel will explain and discuss trneds and future strategies, looking at where growth could come from as well as offer the point of view of the consumer, IP owner, manufacturer and retailer.

“It is a pleasure and an honour to welcome such a wealth of experience and expertise on this panel,” said Schwobthaler.

“Havas Sport and Entertainment, Planet Retail, LEGO and Adidas are all successful in their respective fields and their combined point of view on the future of licensing should bring an exciting perspective for all.”

The session is one of nine free sessions running in the Brands and Lifestyle Theatre, part of the wider educational programme which also takes place in the Licensing Academy.

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