BLE 2016: UKG set to showcase new Boofle VR offering - Licensing.biz

BLE 2016: UKG set to showcase new Boofle VR offering

The brand’s new VR world will be previewed on the DRi stand during the show.
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UKG, brand owners of the puppy Boofle, are heading to BLE next week to showcase the property’s new creative assets.

The brand’s move into virtual reality (VR) will be the focal point at the show, which will be previewed on the DRi stand.

The virtual world will form the basis for the new Boofle app, which will be launching during summer next year.

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