BLE 2017 readies Brands and Lifestyle seminar

A host of well-known companies will be on hand to take part in seminars, interviews and more at this year’s show.
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BLE is set to hold a Brands and Lifestyle seminar programme for 2017, boasting named brands including the V&A, Imperial War Museum, Penguin Random House and more.

During the show, an interview with the V&A’s director of business development and licensing, Lauren Sizeland will be held, while CAA-GBG’s Angela Farrugia and Lisa Shapiro will host a session on creativity and innovation.

A brand licensing panel chaired by Richard Pink with contributors Susan Bolsover at Penguin Random House, Christine Cool at Perfetti Van Melle, Gabrielle Sims at Fat Face and Nicolas Loufrani at The Smiley Company will also be held for guests to attend.

“Without innovation, there can be no fresh ideas, people or products. Our session at Brand Licensing Europe will look at how to support a culture of innovation and inspiration to avoid stagnation,” said Angela Farrugia, EVP and group MD at CAA-GBG.

“Creating a culture that delivers extraordinary results and keeps this amazing industry full of vitality and prepped for continued growth. Great work comes from inspired people, and I hope our session will inspire the industry at BLE to keep innovating.”

Anna Knight, brand director of BLE, added: “This year’s programme is our most exciting to date, featuring an unmissable combination of complementary presentations, interviews, demonstrations and panel discussions designed to bring the world of brand licensing to life, and with sessions on food and drink, heritage, sport, fashion and corporate brands.”

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