BLE Chatter: Mattel details slate of new partnerships for Hot Wheels and Barbie - Licensing.biz

BLE Chatter: Mattel details slate of new partnerships for Hot Wheels and Barbie

MV Sports, Mondo Motors, Fashion UK and Sambro have all joined the growing Mattel licensing programme this year.
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Children’s entertainment company, Mattel has detailed a slate of new deals for its brand portfolio ahead of Brand Licensing Europe this week, spanning sports gear to apparel.

MV Sports is partnering with Hot Wheels in its 50th year to launch a new range for brand enthusiasts, introducing a new range of bikes, scooters and protective gear which will elevate the challenger spirit.

The licensee is also partnering with Barbie, who moves into her 60th year in 2019. The wheeled and outdoor toy range will feature products in the Barbie pink and contemporary brand colours.

Meanwhile, Mondo Motor is introducing a comprehensive range with the Hot Wheels RC collection to encourage children to embrace their Challenger Spirit. The range includes new additions Dragon Fire and Muscle King.

Fashion UK is launching a new daywear collection featuring graphics from the brand and will hit shelves this November, while Sambro is partnering with Fisher-Price for branded dough products.

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