BLE confirms 2014 License This competition is open for entries

Initiative is in its fifth year and offers new creative concepts the chance to break into the licensing business.
Publish date:
Social count:

Brand Licensing Europe's annual License This competition is now open for entries.

Now in its fifth year, License This offers new creative concepts the chance to break into the global licensing industry. It is open to any new property with its roots in publishing, art and design, TV or digital media.

Entries are reviewed by a panel of experts, which shortlist four properties. These finalists pitch to the panel in front of a live audience at BLE on October 9th. The winner receives a fully furnished stand at next year's event, worth £4,500, enabling the property to be brought back to market in 2015.

The competition has provided a springboard for a number of past winners. 2011 winner How to ... for the inept has since signed a publishing agent contract and a deal to provide gifting sets; Turizmo, a finalist in the same year, has signed licences for apparel, wall coverings, game apps and stationery; 2012 finalist Lillipippins has secured deals in the UK, US, Russia/CIS, Germany and Australia; and last year's finalist Railway of Life sealed a deal with The Coaster Company within weeks of the show.

2013's winner was Mr Trafalgar - a whimsical rodent drawn in distinctive black and white silhouette.

Image placeholder title

Property owner Bella Binus, along with artist and creator Jamie Patterson, said: "Participating in the License This challenge last year and winning it was such a great experience for us. We are excited to go back to BLE this year and meet retailers and licensees face to face with the Mr Trafalgar brand.

"In the past months we have been working on character development and building a story around the characters in our portfolio. We also expect the first batch of products, featuring the Mr Trafalgar collection on a range of phone cases and homeware accessories, to come out soon."

Entry forms and competition rules can be found by clicking on this link.

Deadline for entries is Friday, September 5th.

Brand Licensing Europe takes place at London Olympia from October 7th to 9th.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.