BLE NEW EXHIBITOR SPOTLIGHT: Royal Navy

The senior service in the Armed Forces reveals its plans for Olympia.
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To build on the successful launch of Character Options recent range of HM Armed Forces toys, the Royal Navy (stand 772) is firstly looking to expand its licensing programme with new kids product licences.

Simon Gresswell, VP of licensing at IMG, the agency responsible for handling the brand explains: “The kids' market has always been a key part of the Royal Navy’s licensing strategy and we’re now looking to build on the success of the Royal Navy/HM Armed Forces toy range and develop other kids product like back to school, kids publishing and apparel.”

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