Husband and wife duo look to licence their brands outside the craft sector.
Publish date:
Social count:

Wild Rose Studio (E142) was set up in 2008. Co-founder Dulcie Jackson was working in craft magazine, where it was her job to know about new products and trends.

She explains: "I gained a huge knowledge of the industry and what images the crafters liked. I was also doing illustration commissions in my spare time, designing exclusive stamps and papers to be used as free gifts in magazines. This was something I wanted to do more of."

Meanwhile, Jackson's then partner (now husband) Matthew, wanted to start up his own business, but didn't know what sector he wanted to work in. Jackson continues: "So it felt quite natural when he suggested that we could combine our skills to launch our own craft company, with me designing the products, packaging, etc, plus directing the marketing side, while he would run the manufacturing and management areas."

And so it began. The company grew quickly and already has 250 stockists worldwide, in countries as diverse as Russia, US, Netherlands and Peru. Jackson comments: "We've expanded our product range hugely, as crafters are insatiable for new products all the time. So we're always looking ahead to create new styles and ranges for the next season."

The firm's attendance at BLE will mark the first time it has offered its properties for licensing outside the craft industry. There is a large range of designs to choose from, and the duo will be looking into what potential there might be for branching out its design operation into new areas.

Wild Rose has already worked in the licensing arena by licensing other artists' work within its business. Jackson explains: "This was essentially because we wanted to expand our range of products to include different styles and ranges. We were expanding the company at a huge rate, while crafters demand new products on a regular basis. So it was more practical to have a greater number of designers on board rather than just one (me)."

The first of these was some anime style designs from an American artist for licensed stamp designs. The first licensed paper pattern designer was Kate Knight, who the company met at Brand Licensing Europe 2010.

In order to start off the other side of the licensing business, Wild Rose Studio will have a number of brands on display at BLE 2011, including Milton & Co, a cute bear and friends; Cherry Cupcake, which is a girly range; Fergus the Dragon and the latest creation, Pickle the Penguin.

Jackson explains: "The are all designed to be genuinely cute with mass-market appeal, particularly within more feminine markets. We have a library of over 300 images in total including 132 character designs and 180 pretty surface patterns."

Having attended BLE last year as visitors, the firm is hoping to make new contacts at the show and is looking to licence out its designs into greetings cards, the children's market, fabrics, home decor and furnishings.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.