The Science Museum will be offering visitors to next week's Brand Licensing Europe show the chance to be a part of a one-off experience - the opportunity to be encased in a giant bubble.
The firm will be looking to underline the brand's success within the licensing marketplace - showing off its newly expanded range which it is confident will do well on the High Street.
Core licensees Wow Stuff, Zeon, Great Gizmos and Halsall are all introducing new lines for 2008/2009. Wow Stuff will be looking to build on its R/C offering, while Halsall has built up a collection of bespoke products developed especially for the museum.
Products include themed test tubes and larger specialist kits.
Great Gizmos, meanwhile, has a new collection of build it yourself robotic kits (aimed at children and adults alike), while Zeon has updated its existing product range with new lines such as the Rocket Alarm Clock.
The licensing team at the Science Museum is actively seeking to expand into areas such as eco-toys, children's stationery, clothes and bedding.