With LF-CEE taking place next week, Licensing.biz takes a closer look at the territory with a series of features.
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The fifth Licensing Forum - Central and Eastern Europe takes place on March 16th and 17th in Prague, and in the build up to the event Licensing.biz has put together a special focus on the show and the territory itself.

First up is an interview with Christine Annechino from Licensing Brands International, the organiser of LF-CEE, where she talks about how now is a great time to hold a show in the emerging markets. Click here to read the feature.

If you're heading over to Prague, click here to access our complete exhibitor guide to the two-day show and work out who you want to see and find out what they'll be showcasing.

Finally, Hakan Durdag from ELC tells us how, while the recession is making its mark in CEE, the licensing industry is still in its infancy and there is plenty of room for growth.


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As the industry gets ready to head to Prague this weekend, Licensing.biz finds out more about the event from Christine Annechino of organisers Licensing Brands International...


FEATURE: Central Eastern promise

Now in its fourth year, Licensing Forum-CEE is growing year-on-year as more and more companies move into the territories. And with a potential audience of over 400 million consumers, you can see the attraction. Samantha Loveday speaks to Christine Annechino from organiser Licensing Brands International to find out more...

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